At Veiron Ads, we believe knowledge should be shared — not hidden. These are the timeless fundamentals of ad creation that every beginner dropshipper needs to know. Follow them, and you’ll already be ahead of most people starting out.

1. Keep Your Ads Short and Focused

Attention spans online are shorter than ever. On platforms like TikTok and Instagram, you have just a few seconds to capture interest before someone scrolls away. Aim for 15–25 seconds in total. This keeps your ad fast, sharp, and impossible to ignore. Every second should serve a purpose — either showing the product, demonstrating its benefits, or guiding the viewer toward the next step.

2. Capture Attention in the First 3 Seconds

Your opening matters more than the rest of your video. If the viewer isn’t hooked immediately, they’ll never see the rest. Show the product up front, highlight the problem it solves, or start with a bold statement. Think of the first three seconds as your “doorway” — if you can get someone to step in, they’ll often stay to see the rest.

3. Show the Problem, Then the Solution

People don’t buy products; they buy solutions. The best ads start by showing the problem your customer struggles with, and then present your product as the fix. This makes the ad relatable, powerful, and much easier to trust. Don’t just say your product is great — show how it makes life easier.

4. Use Captions and On-Screen Text

Many people scroll with their sound off, especially on Facebook and Instagram. Without text, your message is lost. Always add clear captions or bold on-screen text that communicates the key points: what the product is, why it matters, and how to get it. Text is also a great way to highlight urgency or a call to action.

5. Match the Platform’s Style

A TikTok ad should not feel like a Facebook ad. Each platform has its own “language” — TikTok works best with casual, raw, and authentic-looking videos, while Instagram can handle more polished, stylish visuals. Learn the culture of the platform you’re advertising on, and your content will blend in naturally instead of looking like an obvious ad.

6. Test Different Angles

No single ad is guaranteed to succeed. What works for one product or audience might fail for another. That’s why split testing is so powerful. Try different hooks, formats, or text overlays to see which performs best. Think of it as a science experiment — every test brings you closer to discovering your winning formula.

7. Always End with a Call to Action

Never assume people know what to do next. At the end of your ad, tell them directly: “Shop Now,” “Get Yours Today,” or “Don’t Miss Out.” A clear call to action is the difference between a viewer scrolling past and a viewer turning into a customer. Ads that guide people clearly always outperform ads that don’t.